Aldis is now expanding its organic food brands, removing some artificial ingredients from its products and adding more gluten free items in order to attract more customers who are health conscious shoppers.
Aldi has removed certified synthetic colors, partially hydrogenated oils, and added MSG from all its private-label products, which make up 90% of what Aldi sells according to the Business Insider.
Aldi is also expanding its Simply Nature line, which is free from 125 artificial ingredients, and its gluten free liveGfree brand. They will also be expanding its selection of fresh and organic meat and produce!
They currently have 1,500 stores in the US and plans to open 500 more stores over the next 2 years ($3 billion expansion).
Could this mean more competition for Whole Foods, Kroger and Walmart’s Neighborhood Markets? What do you think?
Source: Business Insider
